Lesson 8:

A Trick To Help You Increase Visitor’s Lifetime Value On Your Site

Watch lesson here:



Being challenged is one of the key motivators in our behaviour.

In this lesson, Yu-kai Chou discusses the need for scarcity and challenges to keep users feeling motivated. By giving your users everything they want there is no desire and they will lose interest – controlling rewards is a must.

In This Valuable Lesson You Will Learn:

  • Why users must feel that rewards are realistic and achievable
  • How to set up your rewards for maximum engagement
  • Which Captain Up features are available to keep your users enticed


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