Lesson 5:

SURPRISE! And How It Helps Keep Your Users
Engaged And Excited

Watch lesson here:



Did you know that unexpected surprises are key element to engage your users and keep them intrigued?

In this lesson, Yu-kai Chou will show you how to keep your users at the edge of their seats with mystery and suspense in order to keep them engaged for longer periods of time and thus – increase retention. And this is what you are looking for so pay a close attention.

In This Valuable Lesson You Will Learn:

  • Why you should reward your users when they don’t expect it
  • Richard Bartle‚Äôs 4 player types: Explorers, Achievers, Socializer, and Killers
  • How you can add Unpredictability using Captain Up


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